Heikki Rajasalo (fi) - Make my Product an Icon and Make it Look Good

Kino Šiška, Ljubljana - November 21, 2013

The lecture was part of DESIGN BIOTOP event Design Biotop is an experiential workshop and discussion event that explores the […]

The lecture was part of DESIGN BIOTOP event

Design Biotop is an experiential workshop and discussion event that explores the problem solving and trans-disciplinary nature of design, and promotes a design thinking mindset to a country that is searching for design opportunity perspectives and its impact on economic growth. Its aim is to underline the connections between the design mindset, creative processes, education and decision making.

Heikki Rajasalo is a researcher and a visiting lecturer at Aalto University and at several other Universities of Applied Sciences in Finland. He is specialized in Design Management and Design Governance.

Typically companies do not seem to have a firm grasp on how design could impact their business. Heikki believes that businesses taking a step towards design and designers taking a step towards measurable metrics would enable design to be used strategically in an organization. The idea is to give tools for businesses to talk design and tools for designers to talk business

Tags:
• biotop
• business
• design
• Heikki Rajasalo