November 16, 2012

FELD (DE)

Studio for digital crafts

FELD.is a young design studio founded by a group of Berlin based designers who share a common language of digital thinking in their work process.

Trancending any definition in the tools or target media, the studio’s works combine computational design, electronics, physical computing, motion graphics and confident graphic design attitude in novel and elegant ways, equally easily found in edgy artistic interventions as in high production value media.

FELD balances what computers and what people are good at: Leveraging the relentless, precise and high-speed computational processes or custom machines to unfold their works, but having the designers always at the helm result in thought provoking, aesthetic and elegant works.